Social Media Strategy
Anyone can manage a feed. We compose the ones worth returning to.
For most professional firms social media is one platform done properly. Usually LinkedIn, sometimes Instagram, occasionally both. We run it for you: the look, the language, the rhythm and the replies, handled by one studio with its own designers and videographers.
What we run for you
What is included
01
Content direction
What the firm talks about, in what voice, and what it stays out of.
02
Partner & founder content
The posts that perform on LinkedIn come from people, not logos. We interview your partners monthly and write in their voice, for their approval.
03
Production
In-house videographers and designers. Short-form video, photography, carousels and stills, shot to a brand standard rather than a template.
04
Publishing & rhythm
A monthly calendar approved in advance, published on time.
05
Community
Comments, DMs and mentions answered in the firm's voice, within the working day.
06
Employer brand
Team, culture and hiring content when recruitment is the lever.
07
Reporting
A monthly report in plain English: what grew, what generated enquiries or applications, what we are changing.
HOW WE WORK
The firm, the audience and the competitors' feeds. Honest, sometimes uncomfortable.
Audit
The content system, the visual grammar and the rhythm of presence.
Build
Day-to-day publishing and community, with a monthly review with the partner who owns it.
Run
QUESTIONS
Things people ask before they call
No. Most professional firms need LinkedIn done exceptionally. Dental practices and consumer-facing businesses usually add Instagram. We tell you which on the call.
They do not have to. One thirty-minute conversation a month gives us enough for four to eight posts in their voice. They approve, we publish.
Plenty. Thought leadership, team, culture, events, case studies with permission. For law and finance we keep to the SRA and FCA lines, and anything that could be a financial promotion goes through your compliance sign-off before it is scheduled.
The feed looks different within the first month. Enquiries and applications typically move within three to six months, which is why we work on six-month terms.
Retainers are scoped to the volume of content, video and community you need, on a six-month minimum so the work has time to compound. We agree the exact scope and fee on the discovery call.