Marketing
Marketing for firms that are better than their marketing.
Most professional firms grow on referrals until the day referrals are not enough. Marketing is what makes the reputation travel further than the people who already know you. We run it as an outsourced department: strategy, campaigns, content, collateral, lead generation and a monthly report.
What we run for you
What is included
01
Positioning and plan
Who you want more of, what they need to hear, where they will hear it. A twelve-month plan, reviewed quarterly.
02
Campaigns
A point of view, a launch, a sector push or a hiring drive, run across the website, LinkedIn, email and events.
03
​Content
Articles, guides, case studies, partner interviews and the occasional white paper. Written to be read, not to fill a blog.
04
Collateral
Capability statements, credentials decks, proposal and bid templates, brochures, award entries. The documents that win work, designed to the brand standard.
05
A newsletter clients actually open, and the sequences that follow up a seminar or a download.
06
Lead generation
Prospect lists, personalised outreach and the tracking behind it. We run this for ourselves and it works.
07
Reporting
One monthly report: enquiries, pipeline, what worked, what we are stopping.
HOW WE WORK
Two workshops. We leave with the twelve-month plan and the first quarter’s campaign.
Plan
Monthly production and publishing, with a named person at Hyperlynx who owns your account.
Run
A quarterly session with the partners on numbers and direction.
Review
QUESTIONS
​Things people ask before they call
Social is one channel. Marketing is the plan, every channel and the documents that win the work once the conversation starts. Many clients start with social and grow into this.
Yes. We slot around the people you have and take the gaps.
With the website and Search Console, then a simple enquiry log. Within a quarter you will know where work comes from. That alone changes decisions.
We design them and edit them for clarity. The technical answers stay with your team. For construction and building safety consultancies this is often the highest-value thing we do.
By scope: content only, content and collateral, or the full department. Three-month minimum for a campaign, six for a full retainer. We agree the exact scope and fee on the discovery call.