Branding

Most firms are recognisable. Few are inevitable.

In professional services the brand is the promise a client relies on before any work is done. We build the foundation everything else rests on: what the firm stands for, how it looks, how it sounds and what it means to the people who choose it.

What we build

What is included

01 Positioning

What you stand for. What you stand against. Why a client should choose you over the firm down the road with the same qualifications.

02 Story

The thread that runs through the website, the pitch deck, the proposal and the LinkedIn post.

Visual identity

Logo, type, colour and the full system, codified in a brand bible so every document leaves the office looking like it came from the same firm.

Tone of voice

How the firm sounds. Plain where the sector is jargon-heavy, precise where the sector is vague.

Applications

Stationery, proposal and report templates, capability statement, pitch deck, email signature, social templates, signage and website direction, built in the tools your team already uses.

HOW WE WORK

The firm, the market and the gap between them. Interviews with partners and, where you allow it, two or three clients.

Learn

The complete system, presented and refined with you. Two rounds of revisions are included.

Build

As the brand goes to market we remain on hand. Most clients move into a website build or a social retainer so the identity is lived, not filed.

Stay close

QUESTIONS

Things people ask before they call

A refresh takes two to three weeks. A full identity takes four to eight weeks depending on applications.
Often the logo is fine and it is the system around it that is missing. We tell you which on the call.
It changes the words, not the standard. We know the SRA transparency rules, the GDC guidance on advertising and the FCA rules on financial promotions, and we design within them. Anything that counts as a financial promotion still goes through your compliance sign-off.
A brand bible with every decision documented, all source files and templates your team can actually use.
Every project is bespoke and fixed-price, agreed before we start. Bring what you have to the discovery call and we will tell you what is missing and what it would cost.