PROPER RECRUITMENT

Proper Recruitment is a London-based recruitment consultancy that places talent in the construction, legal and property sectors. They recruit at every level, from trainees to directors, and their team has more than 15 years of experience in these industries. They’re known for taking the time to understand both their clients and their candidates.

Proper Recruitment already had a brand. What they needed was a way to make it work harder online. Rather than starting over, we refined and extended their existing identity so it would come across with confidence on screen. We kept the recognition they’d already built and gave it a sharper, more polished feel.

We then used that enhanced brand across a new website, designed to make their expertise clear at a glance. It gives employers and candidates an easy route to get in touch. On social media, we created a consistent visual presence that looks like Proper Recruitment on every channel and gives them a credible voice in the industries they serve.

The result is a brand that’s still unmistakably theirs, now presented with the polish its service deserves.